Freelance videography is one of my favorite things to do in the entire world. I recently told a friend of mine that my own personal philosophy as a videographer is that I am usually trying capture a moment, or create a moment. Sometimes I get to do a little bit of both, and that was certainly the case with my latest video project. Dixon Drums and Hardware just welcomed drum legend, Gregg Bissonette to their artist roster. It was a momentous occasion for both parties and we wanted to have some fun with the announcement. Dixon Brand Manager, Jim Uding and myself went to L.A. for a few days of video and photo shoots with Gregg. The result was a three step plan to announce Gregg's big news. First we launched a "Guess who has discovered Dixon" video and image. The video captured Gregg playing drums from multiple angles... but never showed his face. That teaser video was followed up by the announcement video that showed the same playing demonstrations, but with text that announced the big news and angles in the video that finally showed his face. The third and final video was a combination of playing footage and interview footage for people all over the world to get to know Gregg all over again as a player, and as a person. Gregg is such a dynamic player and personality, and it was such a blast getting to know him. Below is the introduction video with playing and interview footage. I hope you all enjoy!